My Design Approach

World Health Organisation

Sr. UX Design Consultant

I combine strategic thinking with creative innovation to deliver impactful digital products.

With extensive experience in user experience design, research, and product strategy, I specialize in transforming complex challenges into intuitive solutions.

Core specializations:

  • End-to-end user research (qualitative & quantitative)

  • Data-driven insight generation and implementation

  • Service design & journey mapping

  • Wireframing to high-fidelity prototyping

  • Workshop facilitation & stakeholder alignment

  • Agile development processes & handover

My collaborative approach and ability to balance user needs with business objectives has consistently delivered successful outcomes across diverse projects and industries.

Professional Background

Versett

Product Design Manager

Senior UX Consultant (Design & Research)

smava

UX Designer

HYVE

Innovation Researcher

Uedelhofen

User Interface Designer

Educational Background

German University in Cairo

BSc. in Product & Industrial Design

Macromedia University of Applied Sciences

Master of Arts in Media Design

ASC Distant Learning

Diploma in Botany and Horticulture

Curious for more detail?

Here is my latest CV in English (German to come soon)